Zak Raymond has spent more than a decade playing, coaching and building a community around lacrosse. Now, he's bringing that experience to FloSports as FloLacrosse's new lead content creator.
Raymond joins FloLacrosse at an important time for the sport, with FloSports preparing to become the exclusive streaming home of the National Lacrosse League beginning with the 2026-27 season.
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A Canadian content creator, coach and entrepreneur, Raymond brings experience from multiple sides of the sport. He founded Yardsale Lacrosse Club in 2025, worked as a seasonal content creator for Inside Lacrosse and previously served as head of marketing at Sanabul Sports from 2021 to 2025.
His lacrosse background extends beyond media. Raymond played through high school and competed in junior B box lacrosse in Ontario before finishing his playing career with the Whitby Steelhawks of the Arena Lacrosse League. He has since built an extensive coaching resume, working with youth, provincial, university and junior-level programs.
Following the NLL press conference on Nov. 5, Raymond discussed his background, what brought him to FloLacrosse and how he hopes to help grow the game through expanded coverage and player storytelling.
Zak Raymond's Lacrosse Background Prepared Him For FloLacrosse
Raymond's experience playing and coaching has given him a firsthand understanding of the sport and the people who make it special. His work in digital media has also helped prepare him to take on a leadership role in FloLacrosse's coverage.
Q: Can you introduce yourself and talk about your background in lacrosse and how you first got involved in the sport?
Zak Raymond: My name is Zak. I was brought on here to be the lead content creator with FloLacrosse. I started playing 13 years ago, played all the way through high school, and then played junior B box in Ontario. I finished my playing career with the Whitby Steelhawks in the Arena Lacrosse League.
Now I'm coaching as much as I can. I'm coaching at the provincial level, the youth level, the university level and the junior A level in Nova Scotia right now. I'm hoping to continue growing as a coach and continue growing the game at that level.
Q: You've had a lot of experience playing and coaching, along with working in lacrosse media. What experiences have best prepared you for this role at FloLacrosse?
Raymond: What's prepared me specifically for this role is my other experience with digital marketing. I worked with Sanabul Sports in a very similar role for MMA and grappling, working with their digital marketing and social media team for four or five years.
Then I worked with Inside Lacrosse to do something similar for college lacrosse and the NLL Finals last year.
When it comes to my experience as a fan, a former player and a coach now, it's in my best interest to grow the sport and continue seeing it grow. I'm happy to be in a position where I can contribute to that.
Raymond Excited About FloLacrosse's Growth Opportunities
FloSports has established itself across several sports, and Raymond sees an opportunity to bring that same approach to lacrosse.
With the National Lacrosse League, Arena Lacrosse League and Major Series Lacrosse already part of the FloSports platform, the company is continuing to expand its lacrosse offerings. The recently announced Corrigan Sports partnership will also bring additional college lacrosse coverage to the platform.
Q: What excites you most about joining FloLacrosse and having a new lacrosse vertical within FloSports?
Raymond: Flo is amazing. Since I walked into this office, everything has looked absolutely spectacular. There's so much buzz around the office for lacrosse in general.
They've done this already for so many other sports, grown those sports from the ground up, grown the fan bases and built out the infrastructure for those leagues. I think they're going to do a really good job doing that with the NLL.
We're working our hardest to make all the other leagues accessible on here as well. We have the MSL Senior A Summer League already, and the ALL, obviously, as well. Now some college lacrosse will be shown on there with the Corrigan deal being announced.
We're hoping to keep expanding the selection so people can watch lacrosse all year round.
Q: What is your vision for FloLacrosse moving forward, and what can fans expect from the coverage?
Raymond: Fans can expect to see the work being put in on the back end and the other 21 hours of the day, not just during the games. And the other days of the year when there aren't lacrosse games being played.
We're going to stream the games at a high level, and everyone can expect that. But the biggest and most important thing is growing the game outside of that.
It's developing the players, developing their storylines, showcasing why people should be entertained or interested in different matchups, what each matchup means leading into the playoffs and showcasing the players' talent at a high level.
They're elite athletes, and I don't think they've been given the platform they deserve in their careers so far in the NLL. I think we're going to do a really great job of making those guys feel like the professional athletes they are.
Raymond Sees Opportunity For NLL And Lacrosse's Continued Growth
The NLL is a major part of FloLacrosse's expanded coverage plans, and Raymond believes the partnership can help introduce the sport to a wider audience.
FloSports announced an exclusive multiyear global streaming partnership with the NLL on Oct. 15. Beginning with the league's 40th anniversary season on Nov. 27, all 108 regular-season games and the playoffs will be available on FloLacrosse.
Q: Following the NLL press conference, what stands out to you about the current state of the league and what it can accomplish through its partnership with FloLacrosse and FloSports?
Raymond: The NLL is great. Obviously, I think there's some stuff that we can work on together to make it even better. But the NLL is an amazing league.
Fans absolutely love going to the games, and fans love watching it on TV. Everyone's super interested in watching each game and the matchups that happen as we go into the playoffs.
The games always get closer, it gets tighter, and there's always a race to see who's going to get that final or final two playoff spots.
I'm just super excited for this partnership because the NLL is such an amazing league. I'm excited to get more eyes on it because I know once people see it for the first time, they're going to fall in love.
Q: Where do you see the biggest opportunities for lacrosse's continued growth?
Raymond: The biggest opportunities I'd see are not only with the NLL and growing those players and getting their names out there, but all the way up from junior lacrosse. I think it's important to highlight that.
We're going to see what we can do and try to get as many of the other leagues involved as possible. I think that would be huge for us and huge for lacrosse in general.
Like I said, there are stories of players that haven't been told. Their skills haven't been showcased worldwide as much as they should be, and as much as they deserve to be.
I think it's going to be good to tell their stories and get that content out there for more people to see.
What's Next For Zak Raymond And FloLacrosse?
Raymond's arrival comes as FloLacrosse looks to build a year-round destination for lacrosse fans, combining live competition with highlights, interviews, athlete profiles and behind-the-scenes coverage.
His priorities extend beyond the biggest games and headlines. He wants to give fans a closer look at the personalities behind the sport while helping players receive more recognition for their talent and accomplishments.
That approach will be particularly important as the NLL begins its 2026-27 season on Nov. 27, marking a new chapter for professional box lacrosse coverage on FloSports.
For Raymond, the opportunity represents another way to contribute to a sport that has shaped his life as a player, coach and content creator.
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